Friday, January 24, 2020

Literary Analysis: The Storm :: essays research papers

The plot of the story "The Storm" by Kate Chopin is a conventional everyday plot. The story would not be so interesting if it weren't for the last line of the story; "So the storm passed and everyone was happy." What did she mean by the closing line? My interpretation of the story is that she meant the rocky part of both Calixta and Alcee's mariage had passed along with the storm. Both Alcee and Calixta cheated on their spouse, however, they both knew that when the stor was over they would return to faithfulness with their mates. Alcee obviously felt regretful, as indicated when the author writes; "It was a loving letter full of tender solicitude." He then went on to say "although he missed them, he was willing to bear the separation a while longer-realizing that their health and pleasure were the first things to be considered." These quotes were taken from the letter Alcee had written to his wife. The storm had passed and it looked as if everyone in Alcee's situation was going to be happy. As for Calixta, she was extremely happy to see her son and husband return home safely, as indicated in the story; "She had clasped Bibi and was kissing him effusively." Calixta then went on to Bobinot and "Felt him to see if he was dry, and seemed to express nothing but satisfaction at their safe return." Calixta had also withstood the storm of her marriage and everyone seemed to be happy too. Alcee and Calixta both seemed to realize they were blessed with loving spouses. In their moment of passion they did not realize how lucky they both were. I feel they both came to grips with the fact that what happened between them was an act of lust and there were no feelings involved. The moment was very arousing to each of them but when the storm was over so was the act of lust and betrayal. My opinion is, this act was going to help both Alcee's and Calixta's marriage rather than hurt it, as long as their respective spouses do not find out what happened during the storm. I bring this up because both guilty parties involved seemed to come away fromthe incident loving their spouses more and realizing that their choice of who to

Thursday, January 16, 2020

Beauty Advertisement Analysis Essay

Advertisement or adverts for short is a form of communication for marketing and very often it is used to either coax, encourage and manipulate the audience – spectators, listeners, readers or a group of specified and targeted group to support the product or service at hand. Not only is it common but also convenient and efficient. There are a few approaches a company would want to promote or advertise their product or service. One of the many common and conventional methods of advertising can include billboards, printed flyers, web banners, web popups, magazines, newspapers and even human billboards. Before planning the advert, the product seller should weigh out and consider the three factors that would play a huge role in forming an effective advertisement. The three dimensions are cognitive, affective and behavioral information. Cognitive information would heavily involve about the already existing knowledge. Affective information on the other hand, focuses of the emotions of the individuals and behavioral information focuses on the reaction after reading, hearing or watching the advertisement. There are two ways for the individual to process the information given in the advertisement – systematic and superficial information processing. Systematic information processing is where the information attained is being scrutinized and analyzed while superficial information processing is where the information that is attained requires no in depth reading into the information and just coming up with an impression with the details on the advert. For this advertisement analysis, a beauty advert is selected and it would be critically analyzed to see if the ad is effective and appealing to the masses. To help analyze the advertisement various types of heuristics are being used. The different types of heuristics are, emotions – direct and indirect, attractiveness, familiarity, expertise, message-length, consensus, scarcity and consistency. These will be used to discuss and critique the advertisement. Emotions Emotions are one of the main factors when discussing persuassion. There are two types of emotion – direct and indirect. A direct emotion requires a superficial processing and it is based on a classical conditioning. Hence or this advert that focuses on a beauty product, one of the many common emotion that it would trigger would be curiosity. The indirect emotions that would be triggered from the advert, would be feelings of gratefulness or displeasure. At a glance, the advert may intrigue the audience by providing a more conventional method to resolve the problem at hand for the face or skin while the other feeling that would be evoked in the individual would be doubtful and weariness as there are various beauty products in the market that does not justify the purposes of the product. Attractiveness In general, every individual would be very prone to be attracted to someone who is attractive and likeable. Many adverts would usually have an attractive display or an appealing model to promote their products and services. The audience would be more drawn to the advert despite the product and content that is given. A famous celebrity, who is well known and liked, is being used as a model for the beauty product. A more attractive attribute of an individual would allow a much better start for an interaction between the audience and advertisement. With an appealing model, the beauty product that is being advertised would have a high chance of being likeable and interesting which would decrease the probability for the product to be turned down. Familiarity According to Zajonc (1968) individuals favor products and services that they have been regularly exposed to. Very often, the people or audience would be much more drawn to the product or services that they are able to relate to or if the product is considered to be recognizable to them. When familiarity is established between in advertisement and audience, the audience would feel the sense of belonging (Monin, 2003). Adverts that The advertisement that is used is familiar and also established a bond of belonging with the audience. The word natural and the attractive model that is being used for the advert is familiar to the audience – women – as we have an already formed perception of what beautiful looks like – flawless and natural looking skin. Which is what the model is showing off. That aside, it would also able to identify for individuals who are looking for a solution to their facial problems. Expertise Most often, individuals are easily influenced by the behavior of the experts or those who has the upper hand. The credibility of the source is important when an individual is weighing out their options. The individuals need to be assured that the product or services that is offered is trustworthy and competent as this would allow the individual to form a fast perception of the product or service. Advertisements would usually include pictures of an authority figure or include information that is factual. This advert however does not show or establish any from of specific and clear expertise and authority. Message-Length An advertisement with a long message length would be believed and seen as useful as more information is provided. The informative ad would be more appealing as it offers vital information about the product and services at hand. However this would only be useful and effective if the audience were to use a systematic information processing. For this advert, very short information is given but however, the information is direct and clear. But message length does not play a huge role when an attractive model is being used and it would be able to also entice the same reaction as an advert that is informative. According to Chaiken (1980), individuals would rarely check the validity of the message that is give but instead to the readily information given that would be analyzed. Therefore, in conclusion, information processing plays a major and important role when advertisements are at play. Like information processing, heuristics also influences decision-making. Hence, information processing and heuristics would commonly complement and work together when the audience has to make a choice. Thus when making a choice, the individual has to look for more options and weigh out the advantage and disadvantage, this is where the advertisements would play a major role and what heuristic that is being used would also be taken into consideration.

Tuesday, January 7, 2020

The Causes and Effects of Smoking Essay - 1028 Words

The Causes and Effects of Smoking Scientists and health officials have been arguing the detrimental effects smoking has on our health for many years. Smoking can lead to serious complications including asthma, pancreas, lung and stomach cancer due to the large number of carcinogens (cancer causing chemicals) and other various substances added to it. It is a health hazard for both smokers and non-smokers and it is especially harmful to unborn babies. Although smokers claim that it helps them to relax and release stress, the negative aspects of the habit take over the positive. As it has been stressed by the scientists and experts, there are some very severe reasons of smoking but its crucial consequences should also be taken into†¦show more content†¦Many people know that smoking is not good for them but they look to identify themselves with something that makes them feel more masculine, feminine or more mature. Another factor is peer pressure which is a powerful influence. Friend are the usual source of the first cigarette and smoking is usually done with friends at parties, or in public places. Young people think that they look like a wimp if they don’t smoke when their peers smoke around them. One last severe cause resulting in smoking addiction psychologically is advertisements. Tobacco companies use images for smoking that are very attractive, adventurous and exciting. The reason why companies use such images is that young people can find their heroes’ image from smoking advertisements so they want to look as impressive as the heroes. The fact is that the companies also play the role of sponsorship in the world of sport, fashion, and art. As a consequence, dangerous products such as cigarettes may seem healthy and trendy. As it is clearly seen smoking cigarettes have several crucial reasons but it shouldn’t be forgotten that smoking has got certain vital results as well. Because tobacco contains many harmful chemicals cigarette smoking causes many dangerous diseases to human beings such as lung cancer, heart disease and teeth decay. Of all the diseases associated with smoking, lung cancer is perhaps the most notorious. Around 90 % of lung cancer is caused by the smoking habit and it is not justShow MoreRelatedCause And Effect Of Smoking1375 Words   |  6 PagesNow we know the most lifesaving way to prevent this is to quit smoking, but did you know people who are exposed to second hand smoking can also get lung cancer, even though a person quit smoking it may have impacted, the cigarette smoke, into someone else’s body. Cigarette smoke is full of cancer-causing material, called carcinogens, this changes the lung tissue right away. Fundamentally, the human body may be able to restore th e damage. 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